FLOYD

LOCATIONS . MuLTIPLE

STATUS . ONGOING

TYPE . FURNITURE

COLLABORATORS . floyd + west elm

Prior to the launch of their exciting partnership with West Elm, Detroit-based furniture company Floyd, tasked MINOH with managing fabrication and implementation of their in-store retail design.

Comprised of a simple palette, including white steel framing, Floyd-red signage and birch panels, the framework helps to subtly define space, while allowing the products themselves to command attention.

Installed at the New York City, Austin and Santa Monica West Elm stores in the Spring of 2019, the collaboration has proven to be a highly successful model.